Sample Applications of Signature Elements
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Illustrations to the left indicate appropriate configurations of the Durham trademarks incorporated by adopting organizations with both long and short names. |
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Illustrations to the left indicate appropriate configurations of the Durham trademarks applied to Durham events. |
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There are numerous applications pertaining to other support information and the trademarks and combination mark. Using the illustrations as a guide, note the use of a "top tier" of copy and a bottom. Use the variations to develop the most direct , easy-to-read application. |
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One of the more challenging applications is the application of the trademarks and combination mark to a photography or field of color. Placing any typography or graphic image on a photo with a differentiation of tonal values (ranging from dark to light) is difficult. Care should be taken to select images that have a uniform background as illustrated. On areas that are dark in nature, utilize the combination mark that provides a light mask behind the star symbol. Changing the values of color in the star symbol mark will dilute the palette and will compromise the mark. |
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With prior approval from DCVB as the brand gatekeeper, separating the Durham word mark from the star symbol mark in order to better accent the photography is also possible. |
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If the image does not have a clean area, manipulation of the photo with tools such as Photoshop may be needed. |
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The use of branded promotional items with Durham customers will reinforce the brand through repetition and show that the brand is an integral part of the community.
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There may be occasional use of street banners and wayfinding signs to identify Durham features and events. Banners should be designed with the spirit of the brand in mind while utilizing the Safety Area, color palette and photography guidelines. A simple, clear, easy-to-read application is best. |
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The combination mark may be added to an email signature file. Care should be taken not to stretch the mark or alter its colors. |
April 15 - May 31, 2012
"BIG PEOPLE" Photography Exhibit
Hernan Navarrete has used his cameras to explore the impact of size with informal and journalistic portraits. These images are roughly life-size. FREE admission.
