Bull's Eye e-news - Durham Convention & Visitors Bureau


E’Vonne Coleman-Cook Durham TDA Chair, ‘06-07	Reyn Bowman DCVB President & CEO

Durham’s Marketing Agency – Telling the Durham Story

“We are blessed to have a DCVB in Durham…”
~ Mary Ann Black, Associate Vice President of Community Relations,
Duke University Health System

Destination Branding and Positioning

“I love the work you are doing to improve the image of Durham.”
~ Rev. Carl W. Kenney, II, Compassion Ministries of Durham

~ Distinguish and position Durham
in the minds of external audiences.

~ Minimize leakage to nearby communities.

~ Energize positive word of mouth.

Direct Group Sales and Sales Promotions

“I have no idea what magic wand you have, but I received the fastest turn-around I have ever seen from a city…without the support of [your] great CVB we would never be able to accomplish things like this on such insane timelines.”
~ Shannon L. Duke, Score Soccer Club

~ Prospect, qualify, and distribute
leads on future groups.

~ Focus sales and promotions in
niche markets.

~ Book future group business.

Earned Media and Publicity

“Thank you for hosting me recently when I visited your city…I was most impressed with what I saw. The Nasher Museum is quite a showpiece, and I found Durham’s textile history intriguing.”
~ Michelle Newman, Travel, Art, and Textiles Writer

~ Pitch specific story ideas and
themes to news outlets.

~ Monitor, respond, and engage
bloggers and listservs.

~ Plan and execute press trips.

Paid Advertising and Direct &
Electronic Marketing

“I continue to be amazed at what you all achieve at DCVB every day.”
~ Dr. Barry A. Van Deman, President, Museum of Life and Science

~ Place print and electronic advertisements
to generate inquiries.

~ Maintain and gate-keep listings of Durham
assets on the Internet.

~ Deploy and maintain effective
marketing website.

Partnerships, Alliances, and Co-op Marketing

“Please, please know that I have had that triumphant day for the chefs on my mind ever since [the 2007 Annual Tribute Luncheon]. It was a truly great day for Durham, and I congratulate you for such an inspiring event.”
~ Mary Duke Biddle Trent Semans, Mary Duke Biddle Foundation

~ Cultivate and leverage strategic partnerships.

~ Provide showcasing opportunities.

~ Stretch marketing resources via
co-op promotions.

Publications, Services, Distribution, and Fulfillment

“From the information I received through your site, I am really excited about visiting Durham in the future. I expect to visit the city before the year is out.”
~ Durham Visitor from Milledgeville, GA

~ Design, produce, and distribute
visitor literature.

~ Provide resources to group planners.

~ Deploy and maintain official
community event calendar.

Diagnostics and Planning

“I just finished reading your strategic plan. It’s one of the best…
if not the best I have seen….”
~ Michael Gehrisch, President, Destination Marketing Association International