Durham residents are diverse, but with this in common: We love this community. As the ultimate stakeholders, residents deserve to know what DCVB is doing to tell Durham’s story, to draw visitors, and after arrival, to ensure they circulate.

Naturally, as Durham’s marketing agency, DCVB is the community’s heart, soul, and energy as a destination, the defender of its brand and image, and guardian of its unique sense of place.

But in large part, marketing activities are difficult to witness. They are deployed to millions of homes, offices, and businesses well beyond Durham’s borders.

Without surrogate reports to remind all of us as residents, there is the risk visitors could be taken for granted, their needs unfulfilled, and Durham’s full potential from this economic development denied.

But it’s impossible for a report like this to do justice. People don’t read as much as they once did. Those who do increasingly scan materials. So by nature this report is brief and visual.

Please take a moment to thumb through these few pages and take in just a few highlights of the past year, then pass along that information to associates, friends, and family. For more detail, we hope you read the online version or the full blueprint.

We must draw your attention, though, to three DCVB achievements this past year:

• First DMO in North Carolina and one of the first two dozen in North America to achieve full
accreditation to new international standards and best practices for destination marketing.

• Deployment of Durham’s “overarching” brand and brand signature to help make all messenger
organizations more consistent and effective.

• Resident Satisfaction with DCVB - 7 out of 10 aware with 8 to 1 giving high marks.

On behalf of the DCVB management, staff, and its governing Authority, we respectfully submit
this summary report.

Sincerely,

E’Vonne Coleman-Cook Durham Tourism Development Authority Chair, ‘06-07 Office of Continuing Studies &?Summer Session, Duke University Visitor Features or Entertainment

Reyn Bowman DCVB President & Chief Executive Officer

Vice Chair, ‘06-07 Tom Niemann Niemann Capital LLC Citizens At-Large—Neighborhood Associations	Secretary/Treasurer James Heyward Madd Waxx Records, Inc. Retail—Transportation	Cora Cole-McFadden Mayor Pro-Tem, Durham City Council City of Durham	Becky Heron Board of Durham County Commissioners County of Durham
Ron Hunter Radisson Hotel Research Triangle Park Lodging Full Service —Conference Center	Incoming Vice Chair, ‘07-08 Brian Lawson Blue Mountain Catering Foodservice	Ken Lile Durham Marriott At The Civic Center Lodging Full Service —Conference Center	John Mallard Cardinal State Bank Major Employer—University
Incoming Chair, ‘07-08 Mary Simpson M-S Holdings LLC (Four Points by Sheraton at Southpoint, University Inn) Lodging Limited Service	Incoming Secretary/ Treasurer, ‘07-08 Jim Wagner SpringHill Suites by Marriott Lodging Limited Service	Incoming Member Newman Aguiar Newman Aguiar Consulting Citizens At-Large—Neighborhood Associations	Incoming Member Wib Gulley Triangle Transit Authority Transportation—Retail

 Published by the Durham Convention & Visitors Bureau. Copyright 2007 Durham Convention & Visitors Bureau,
All rights reserved. Images used by the Durham Convention & Visitors Bureau are for promotional use only.