Special Alert

Duke at North Carolina Averages More than 4 Million Viewers

Published: 03/17

"Duke at North Carolina (on March 4, 2017) delivered a total live audience (TV + streaming) of 4,164,000 viewers, the most-watched regular season college basketball game in the last two seasons on any network. ESPN's viewership for the game was up 28% from last season's Blue Devils-Tar Heels March matchup (March 5, 2016) and set a new streaming record. This is the third consecutive season a game between the classic rivals has been college basketball's most-watched game of the year.

— "Duke at North Carolina Averages More than 4 Million Viewers" Derek Volner, ESPN

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