Duke at North Carolina Averages More than 4 Million Viewers
"Duke at North Carolina (on March 4, 2017) delivered a total live audience (TV + streaming) of 4,164,000 viewers, the most-watched regular season college basketball game in the last two seasons on any network. ESPN's viewership for the game was up 28% from last season's Blue Devils-Tar Heels March matchup (March 5, 2016) and set a new streaming record. This is the third consecutive season a game between the classic rivals has been college basketball's most-watched game of the year.
— "Duke at North Carolina Averages More than 4 Million Viewers" Derek Volner, ESPN