Special Alert

Multicultural Meetings and Events Will Be Key as Minorities Become the Majority

Published: 05/17

"April Ellerbe, director of sales for the Durham CVB works closely with the Hispanic Chamber of Commerce, and has perfected the conversation of how to market to these groups differently than how they market to financial insurance and corporate groups, and has designed special itineraries for multicultural markets. Her philosophy? "Don't invite me to the party; ask me to dance."

— "Multicultural Meetings and Events Will Be Key as Minorities Become the Majority" Lisa Skriloff, Skift

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Durham Convention & Visitors Bureau
212 W Main St #101
Durham, NC 27701 USA
Phone: (919) 687-0288
Toll Free: (800) 446-8604