This flagship presentation by Thea Fotiu Howell is specifically designed for artists and creatives in business. Thea will cover many aspects of selling and promoting products and services from a website, from the importance of power-writing product and service descriptions, to best customer service practices, visual design strategies, and the use of archetypes. The tips may stir up some "a-ha" moments, a little "yay, I'm already doing it!" and a whole lot of "let me at it!" Whether you currently have a website or not, you'll benefit from understanding how these tips apply across multiple aspects of your creative business. Please note that this presentation will not focus on the technical side of setting up a website, but will focus on how to creatively and effectively manage business components through strategic content.
Presented by the Durham Art Guild.